Market INSIGHTS

Market research as an important instrument of pharmaceutical marketing forms the basis for a large number of marketing decisions. The collection and processing of the various data sources, such as pharmaceutical wholesalers and pharmacy panel data amongst others, provides the basis for a thorough insight into the market.

For the market access, for example, we offer specific data analyses that allow early recognition of effects on prescriptions and thus  point out options for marketing. For continuous monitoring, we have introduced numerous classifications that clearly segment the market.